The Guru brand, famous for its stylised flower and for defining the casual style of the early 2000s, has experienced a history of ups and downs, culminating in a rebirth led by entrepreneur Gianluca Sessarego. After a period of enormous success and a subsequent phase of decline, the acquisition by Sessarego allowed the brand to find new life, reaffirming its reputation as one of the symbols of Italian and global fashion.
The acquisition of Gianluca Sessarego marked Guru‘s return as a major player in the fashion world. The brand, while retaining its original DNA, has been strategically repositioned to meet the challenges of an increasingly competitive market.
Brand Guru: From Origins to Relaunch
1999 – Foundation and Birth of the Brand
Guru is founded in Parma by Matteo Cambi. The stylised flower logo immediately became the brand’s symbol, evoking a young, rebellious style.
2000-2005 – Growth and Success
Within a few years, Guru became a phenomenon in Italy and Europe thanks to aggressive marketing and sponsorship of high visibility events, such as Formula 1. T-shirts with the flower logo become an icon among young people.
2006-2008 – Transformation and Renewal
The brand goes through a period of internal changes, with a renewal of management and strategies to continue expansion and diversify the offer.
2009-2024 – Evolution and Continuity
Under the new management, Guru continues to offer collections inspired by the 2000s aesthetic, keeping the original spirit of the brand alive and adapting to new trends.
TODAY – A NEW CHAPTER OF SUCCESS
Today Guru, under the leadership of Gianluca Sessarego, presents itself as a reborn and renewed brand. Its history, marked by extraordinary successes and a deep crisis, now witnesses an intelligent and strategic rebirth. Guru has succeeded in reaffirming its reputation as an iconic brand on the fashion scene, representing an example of resilience and adaptability.
Guru was born in Parma, Italy, with the idea of creating a fresh and unconventional clothing brand. Right from the start, the brand adopted the characteristic daisy logo, symbol of a young, free and carefree style.
The daisy logo became an icon in Italy, depopulating young people. Guru stands out for its original approach, with a strong presence of brightly coloured T-shirts.
Guru began to expand beyond the Italian borders, attracting attention in Europe and beyond. The brand becomes synonymous with youthful trends, winning over the public also thanks to celebrity collaborations and strategic partnerships.
International Success: Guru achieves its greatest success in Italy and Europe. T-shirts with the flower are a must among young people, consolidating the brand’s presence in the European market.
Formula 1 Sponsorship: Guru becomes a sponsor of the Renault racing team in Formula 1, giving the brand worldwide visibility.
After years of rapid growth, Guru focuses on image renewal and product innovation. The company introduces new, more sophisticated and sustainable lines, while maintaining the brand’s DNA.
Guru adapts to the digital market, launching its own e-commerce and strengthening its social media presence. Thanks to engaging online campaigns, the brand is getting closer to a global audience.
Guru embraces sustainability, implementing environmentally friendly production processes and recycled materials in the collections. The brand communicates a message of respect for the environment and social awareness.
Today Guru, under the leadership of Gianluca Sessarego, presents itself as a reborn and renewed brand. Its history, marked by extraordinary successes and a deep crisis, now witnesses an intelligent and strategic rebirth. Guru has succeeded in reaffirming its reputation as an iconic brand on the fashion scene, representing an example of resilience and adaptability.
