GURU, the famous iconic brand of the 2000s, marked a memorable comeback with its iconic six-petaled daisy, revisited for new collaborations capable of combining fashion, lifestyle and dream destinations. Prominent among them was the partnership with the renowned ChezzGerdi restaurant in Formentera, a collaboration that embodied the spirit of Spanish "joie de vivre" and the unique magic that only the island can offer.

This synergy resulted in an exclusive limited edition of GURU signature garments designed specifically to celebrate summer and the brand's unmistakable style. Items from the collection were offered for sale at a display corner inside the venue, allowing visitors to take home a piece of the ChezzGerdi experience and the vibrant charm of Formentera.

The collaboration was not limited to the creation of exclusive garments. GURU also took on the role of the location's official sponsor until September 2022, customizing the clothing of the restaurant's staff with the vibrant colors and energy of its iconic margherita. This distinctive touch helped make the atmosphere even more colorful and sparkling, perfectly reflecting the carefree and sunny essence of summer on the island.

This initiative is a perfect example of how fashion and lifestyle can merge, creating unique experiences that celebrate a brand's identity and, at the same time, enhance iconic places. GURU and ChezzGerdi thus gave guests an unforgettable summer of style, fun and connection to the Mediterranean spirit of Formentera.