In recent years, GURU has been able to reinterpret its iconic spirit through a series of exclusive events celebrating fashion, music and lifestyle in spectacular locations. From the snow of Cervinia with the overwhelming PartyHard On The Snow – Rocce Nere End Season Fest, an explosive mix of music and fun at high altitude, to the glamour of the beaches of Formentera, thanks to the collaboration with the renowned restaurant Chezz Gerdi, each event has embodied the vibrant and distinctive energy of the brand. These events represented unique opportunities to relive the magic of the famous GURU daisy, taking the audience into unforgettable experiences of style, creativity and pure joie de vivre.